Looking to get started with SEO Internet Marketing? Wondering how well it might work in your situation and for your organization? Here’s some insight and three reasons why SEO Internet Marketing works so well for businesses.
SEO Internet Marketing Has Ongoing Benefits
The critical difference between SEO internet marketing and a online advertising campaign marketing is that the benefits continue to pay off long into the future. While rankings do change online (and it is competitive out there), they don’t necessarily change as much as you think. Once you’ve achieved a certain ranking it’s much easier to maintain that ranking on a search engine like Google then actually getting their the first time around. That means while online advertising drives, you’ll always continue to pay while you are driving traffic. With SEO internet marketing the leads and traffic are free and will continue to be free as long as you continue to maintain those rankings.
SEO Internet Marketing Leads Are Targeted
When you come up with your SEO internet marketing strategy, one takes the time to develop a strategy as to what terms you particularly want to pursue high rankings for your organization. Through different testing methods (sometimes with online advertising), you can determine what terms actually drive sales for your organization. With that mind, you then come up with an SEO internet marketing strategy to achieve high rankings for those terms and drive tons of traffic to your site. Due to the fact that you know your SEO traffic converts into sales – you’ll know that the leads you receive from your SEO strategy will more likely then others turn into sales then your other marketing strategies.
SEO Internet Marketing Can Drive Endless Traffic
How much marketing can you achieve with SEO? Really, it’s endless. With content marketing strategies, coupled together with SEO strategies, SEO internet marketing has endless bucket of marketing available to it. A typical small to medium sized business might generate 100 – 200 visits a day, but that can be quite easily doubled with SEO internet marketing. More than that, with appropriate long term SEO strategies in place, corporate sites can raise themselves in to the thousands of hits per month.
Trust that gives you some insight into SEO internet marketing. Looking to get started with SEO internet marketing? Contact us for more information on how we can help your organization!
Looking for an internet marketing expert? What should internet marketing experts bring to the table for an organization? Listed are four areas in our opinion where an internet marketing expert needs to have considerable knowledge to be able to accurately advise an organization on its internet marketing strategies.
Online Advertising Expertise
Online advertising is one of the leading ways to virtually instantly generate sales, leads and create a brand for your organization. With so many different mediums and outlets for driving online traffic to an organization an internet marketing expert needs to not only know the different advertising mediums (such as Facebook display advertising, search engine pay per click advertising, industry specific banner advertising, online remarketing strategies and using pay per click networks such as Business.com, LinkedIn, Advertise.com and more) but we able to advise on which ones produce results. Most importantly, they need to know when each advertising is appropriate for an organization.
Search Engine Optimization Expertise
It’s critical for an internet marketing expert to be up to date with the latest SEO marketing strategies (there are many with out dated strategies). SEO is an ever-changing landscape, what worked yesterday doesn’t work today. Not only that, with solutions varying from “black hat” strategies and “white hat” strategies your internet marketing expert needs to be clear on where they stand ethically and morally when advising their clients. SEO is becoming a bigger subject all the time with it encompassing many different marketing aspects. It’s not just about promoting a site online anymore with “link building strategies”; there are a hundred other different aspects to take into consideration. If you’re internet marketing expert understands search engine optimization, they’ll also understand technical language around websites and how to properly optimize the site for the web.
Social Media Optimization Expertise
Social media strategies are become a critical aspect for companies to get their heads around and social media doesn’t necessarily make sense for everyone in the same way. Internet marketing experts have to know when to recommend a certain social media effort and what the results will be from their experience.
An Internet marketing expert needs to have a wide variety of knowledge. Most importantly, they need to be able to decipher between the latest fads that are occurring and what actually produces results for the organization that their working for.
Need an internet marketing expert to give you advice on how to get your internet marketing right? Contact us for more information.
Getting a good online advertising service for your business can make a huge difference for your business. With marketing always driving sales, it’s critical that one has a constant stream of leads flowing into the organization. So what do some of the online advertising services look like? Here are some aspects of an online advertising services.
Pay Per Click Online Advertising Service
Pay Per Click online advertising drives leads and sales from people searching for products online. One of the best way to attract active buyers and researchers for your products, pay per click online advertising gives businesses options to attract these types of buyers on a pay per click basis.
Search Engine Optimization
Search engine optimization is still by far one of the cost effective marketing methods available. By promoting your business online and ensuring that your organization ranks at the top of search engine search results, search engine optimization drives leads to an organization. Search engine optimization has a long term effect and provides long term marketing after services have been implemented.
Banner Ads / Remarketing
Banner ads are great for associating yourself with certain industry websites and targeting customers whom you know are interested in your products. Remarketing is similar in that it also targets customers whom you know are likely interested in your products. Remarketing is the strategy of showing banners ads to those customers who have already visited your site previously and you know have expressed interests in your products. Often, organizations will continue to remarket to these customers 30 – 60 days after they’ve visited their site. This type of “follow marketing” makes an organization seem bigger than life as their ads seem to show up everywhere where the customer goes on the web.
Directories can be a great source of online marketing as potential prospects visit online directories to find local businesses. To be included in these local directories there is typically an annual fee associated with them.
Need an online advertising service? Contact us for more information on how we can help your business.
Looking to launch an online advertising campaign? Well you’ve come to the right place. How do you launch an online advertising campaign that will fulfill your goals for your organization? Here are four characteristics of any successful online advertising campaign.
Determine the Needs, Wants and Demands of Your Customers
What is it that your customer really wants? What is it that they need? Any successful online marketing campaign will shape your online advertising campaign around the key elements the customer is looking for and wants to achieve through your product. Are they fulfilling a physical need like hunger? Safety or social needs? Or a self-esteem or self-actualization need when their purchasing a BMW? Whether you’ll be creating text ads, banner ads or video ads, they all need to speak to the basic need or want of the customer.
Analyze Your Business
Before we come up with any ad together for you you’ll want to be clear on what it is that your customer value. Are they a high end customer or do they want reasonable prices? If you’re a hairstylist in a middle class community your customers likely want the perceived increased beauty given by a hairstylist at a reasonable price and a location that is easily accessible. Try and figure out who the people you are targeting and what they want in your product. Through that – you’ll then be able to come up with right demographics for your online advertising campaign.
Determine Your Target Market
Once you’ve determined who your target customers are it’ll be easier to determine what your online advertising campaign should look like. Online advertising provides a lot of different opportunities to target different genders, ages, social classes etc. For example Facebook marketing campaigns allow you to easily segment different demographics. Other banner advertising campaigns allow you to associate with certain industry websites and with customers whom you know would be interested in your products.
Set Your Online Advertising Goals
Advertising together with sales – is many ways is always a numbers games. So many impressions brings so many leads which brings so many sales (in some sense – good sales people make a big difference too). So in order to get to your goals, you have spend some time working out the numbers. Goals are different for various organizations. Sometimes it’s achieve X% share of the market by the end of the year, sometimes it’s increase sales by 5% each years, and sometimes it’s a defined number such as generate $100,000 worth of sales by the end of the year. All these goals are valid, but in order to succeed in your online advertising campaign you need to define how much you need to spend on marketing to get there, you need to pick a goal. One reason why online advertising is a great medium for marketing is because it’s so easy to control the media spend in order to achieve your numbers.
If you need help with your online advertising campaign – contact us. We have the experience to launch your online advertising campaign successfully and get you the traffic you need.
Trying to figure out how to get your online marketing going for your Vancouver business? Need to generate traffic for your organization? Online marketing for a Vancouver based business doesn’t have to be that hard. There are options from Pay Per Click Marketing, SEO, Google Places, Content Marketing and much more that can help you establish a solid presence online and generate leads and sales for your organization. It’s just that most people don’t know how to get started and how to execute.
Get Online Marketing Help
That’s where we come into play. We help Vancouver and BC based businesses come up with online marketing strategies that produce tangible results for their organizations. We put together online marketing plans that setup your organization for success.
The problem is most organizations don’t know where to get started. Many organizations unfortunately don’t realize that then can:
- Rank in the Top 3 search engine rankings for their industry specific keywords
- Virtually instantly start generating leads through the web
- Remarket online to visitors who have previously visited their site
Get an Online Marketing Plan
With our online marketing knowledge, we put together an online marketing plan that will generate hundreds of visitors to your site – every day! We work together with your narrow down your ideal customer – demographics, profile, behavior etc. then, we come up with the online marketing plan to get those customers to your door.
Success is closer than you think! Contact us for more information on how we can assist your online marketing for your Vancouver based business.
So you’re likely wondering how you’re going to get your online marketing started for your local business? What does it entail? What are my options? Well, not to worry, online marketing for local businesses is what we do! Here are four options to get started with online marketing.
Google Places is a great way to start promoting your business. It’s important that your business get registered with Google Places which is basically a local online business listing. Google highlights these listings together with their locations in searches, indicating to searchers the best local businesses. With Google Places people can find local businesses, rate them and share places with other friends. So you want to make sure you’re listed on there!
Pay Per Click Online Marketing
Pay Per Click Marketing is still by far one of the best ways to instantly generate leads to your organization. Are you feeling like you’re not generating enough business? Pay Per Click marketing campaigns can be launched nationally or locally down to a specific city level. Unlike efforts like Search Engine Optimization, Pay Per Click marketing takes effect virtually immediately once it’s launched. Yes, you do need to pay per for the leads you generate, but if you need to get something going, it’s the best strategy. Due to the fact that people searching on a search engines are typically either a buyer or a researcher, leads generated by Pay Per Click marketing are often much more active leads then other traditional marketing methods.
Search Engine Optimization
Search engine optimization is still one of the best long term strategies for organizations looking to establish a solid flow of marketing for their organizations. While it takes longer to implement then some of the previously listed strategies, once implemented, search engine optimization provides an ongoing stream of “free” traffic to your site.
Remarketing for Online Marketing
While remarketing typically falls under the heading Pay Per Click marketing we’ve decided to break it out separately (much due to its surging popularity). Remarketing is the technique of showing banner ads to those visitors who have already visited your site before. People who have visited your site before are much more highly value prospects (you know that they have an interest in your product) and therefore it’s worthwhile to market to them again. By using tracking software, remarketing allows organizations to present their banner ads to these visitors all over the web and on other sites. This can substantially increase conversion rates and give visitors the impression that the organization that their dealing with is of a substantial size and a very reputable company (due to its “large” marketing budget).
This should give you some insight into your options for online marketing! Contact us for more information on how we can help your organization with your online marketing for your local business.
Local online marketing is all the rage – and there are a lot of options. From directories to various Pay Per Click marketing campaigns. So what to choose? Here are four different options for local online marketing for businesses.
Local Pay Per Click Marketing
Local Pay Per Click marketing is one of the greatest options for local online businesses. With the ability to drill down from marketing in specific countries to a detailed city level, almost any local organization can benefit from a local Pay Per Click marketing campaign. Not only will you get visitors to your site, you’ll get visitors who are actively looking to purchase or research products to buy.
Local Facebook Ad Marketing
A local Facebook Ad campaign is a great way to gain exposure for your business. With its easy ability to drill into specific demographics such as age and gender – Facebook Advertising gives organizations the quick ability to target a desired segmentation of the population locally. Something that’s very difficult to achieve with other advertising mediums.
Local Banner Advertising
Local display or banner advertising allows you to easily associate yourself with reputable sites in your industry niche. With the ability to control what sites you’re advertising on – local banner advertising gives you the option to associate yourself with sites that are bigger then you are and reach out to people who are visiting sites similar to yours.
Remarketing is a great way to advertise to people who have already visited your site and you know are interested in your products or services. Especially if you’re a local business, you can make your organization seem bigger than life by remarketing to the people who have visited your site through banner ads and “following them” around. While still somewhat cutting edge, remarketing is gaining traction very quickly with organizations.
There are many options for local online marketing. If you’re looking to launch a local online marketing campaign contact us for more information!
Looking for a Google Adwords Qualified Company? Wondering what you get when you hire a Google Adwords Qualified Company to manage your Pay Per Click campaigns? Here are four areas where having a Google Adwords Qualified Company on your side will help you run a successful marketing campaign.
Get Google Adwords Knowledge
Being with a Google Adwords qualified company gets you substantial knowledge around Google Adwords. A Google Adwords qualified company has to have employees on staff who have gone through the basic Google Adwords training and at least one advanced Google Adwords exam. You know with a Google Adwords qualified company that you get an organization that knows Google Adwords and knows how to setup your campaign successfully.
Get Professional Adwords Experience
A Google Adwords qualified company will be focused on internet marketing campaigns and have substantial experience in executing them. Before you ever start, the company should be able to give you feedback on successful strategies and what to avoid. Having potentially made and learned from mistakes in Adwords campaigns in the past, you don’t have to experience those mistakes (unless you choose to run the campaign yourself). That professional Google Adwords experience will be invaluable in executing your campaign.
Get Google Adwords Training
A Google Adwords qualified company will be able to give you insight into your campaign and educate you on how to run your campaign. If you so choose, they’ll also be able to provide you training around Google Adwords so you can manage your campaign to some extent yourself.
Get Strategic Pay Per Click Consulting
A Google Adwords qualified company will also be able to provide you with insight into internet marketing strategies on various Pay Per Click platforms. A good Google Adwords Management company will know the other Pay Per Click platforms such as Yahoo / Bing / Business.com / LinkedIn / Facebook etc. and be able to advise you on which platforms to use and when.
If you need help with your Google Adwords campaign, contact us for more information. We look forward to helping you!
What Do We Do As an Online Advertising Company?
As an online advertising company, our primary focus is specifically around marketing your organization online. We understand online advertising and we know how to get organizations results! More importantly, we understand the online advertising landscape and have the answers to important questions such as:
- How do we generate traffic online?
- How can we promote specific sales online?
- How can we run advertising campaigns to certain demographics and geographic targets?
- How can do press releases and get the word out about our services?
- How can our organization generate leads from the internet without much lead time?
What Online Advertising Mediums Do We Use?
How do we our online results? We use many different online advertising mediums to get results based on the requirements and marketing goals of the organizations. Some mediums are better suited for branding purposes and geographical targeting of ad campaigns. Other online advertising mediums are better suited to specifically generating leads for an organizations. The goals of the organization determine how we plan and execute our online advertising campaigns. Some of the mediums we use:
- Pay Per Click Search Marketing (Google / Yahoo / Bing / Business.com etc.)
- Banner Advertising
- Online Video Advertising
- Banner Remarketing Campaigns
- Facebook Ad Campaigns
What Results Can You Expect?
Online advertising presents itself as one of the best return on investment marketing strategies. With it’s innate ability to more easily measure ROI results (much harder with traditional marketing), online marketing allows organizations from small businesses to enterprise level organization actually see how their campaigns are doing in real-time. While the results will vary based on the mediums and goals of the campaigns, we can show tangible results from our online advertising campaigns for our customers.
Looking for an online advertising company? Want more information on how we can help you? Contact us for more information on our online advertising campaigns.
As an online advertising agency we work hard to promote you online – and we’re good at it! Here are some of the different options that a online advertising agency offers for online advertising.
Pay Per Click Online Advertising
Pay Per Click marketing is an amazing online advertising tool for generating traffic, sales and leads for an organization. Pay Per Click marketing can range all the way from search ads that run alongside search engines such as Google, Yahoo, and Bing to advanced remarketing strategies and banner advertising targeting specific geographic and demographic areas. Pay Per Click marketing is a great advertising medium because the results are so measureable. In addition, it’s budgeting flexibility allows everyone from small businesses to enterprise level organization to leverage Pay Per Click advertising.
Facebook Ads Online Advertising
Facebook Ads provide a great resource for online advertising and marketing because it’s so simple to target certain demographics and geographic areas. If you’re a local company looking to get your name out in your local area – Facebook Ads can be a great way to establish your presence to only those people in your local area.
Video Online Advertising
Video advertising is the way of the future for online advertising. With companies looking for more ways to engage visitors online – video advertising offers companies a way to capture and engage viewers more. Targeted videos ads on specific networks allows for specific demographic targeting.
SEO Services (SEO Online Advertising)
SEO marketing (the art of marketing yourself for organic search rankings) still remains one of the best long term return on investments from a marketing stand point. With SEO being a consideration for other strategies such as Social Media and Content Marketing – SEO (Search Engine Optimization) continues to expand in its marketing role and at the same time it’s benefits to organization who implement SEO.
Facebook Page Online Marketing
From a branding standpoint, engaging existing users, and developing a loyal customer following – nothing works as well as Facebook marketing. Well designed and implemented Facebook pages not only rank well in search engine rankings – but present a professional image to customers about your organizations.
These are among a few of the options you’ll receive from an online advertising agency. What’s best implemented is dependant on your marketing goals. Contact us if you’re interested in more information!